Sick and tired of writing and performing music that doesn’t earn you a pretty penny? Well worry no more, there’s a solution out there to turn your productions into dollar bills, however it might come at the cost of your creative dignity.
The answer: write a viral hit.
Now, you might say “you can’t just write a viral hit”, believe it or not, you can.
Don’t trust us? Just ask the struggling anonymous rapper who shared his rags to riches story to Digital Music News, “I’m a mid level artist with a decent sized fan base of around 10,000 people. Not being able to grow as an independent artist became frustrating. I could make around $4 thousand by releasing an album, but how do I live and tour off of that?”
Do these woes sound familiar? Watch what happens next. “All I had to do was be melodic while rapping about money, girls, clubs, drugs, and making fun of white people.”
Deciding to toy with fate, this disgruntled hiphopper created an alter ego entitled Rawcus that was completely separate from his current performing moniker, “I didn’t want to sell out and conform in my artistry because it would alienate my hard earned fan base.”
Studying the industry closely, the masked man pinpointed what he believed where the imperatives to achieving a viral hit, “all I had to do was be melodic while rapping about money, girls, clubs, drugs, and making fun of white people.”
Defying the impossibility of a planned viral hit, ‘White People Crazy’ was born, flooding the likes of TMZ, MSNBC, BuzzFeed and Huffington Post – just to name a few.
The music vid runs for four and a half minutes as Rawcus watches a projection reel of white people doing stupid shit while rapping “white people they cray, white people they cray.” And would you believe this badboy racked up over 1.5 million hits on YouTube within just seven days of uploading!? Seriously ain’t much to it, is there?
Rawcus points out that the vid cost him absolutely nothing on marketing, publicity or editing as it was all taken care of by himself, except for his trusting granny who shot some of the footage.
Learning a lesson from his successful experimentation he spoke some sad truth, “talent is only a small piece of what makes a mainstream artist. I learned I had to play the game to win the game in the music business. I couldn’t write intellectually stimulating music that is emotional and thought provoking. I couldn’t make music with real instruments. There is no fighting it.”
Whether this really is just a raise of his middle-finger to the music industry or a more genius publicity plot to boost his serious rap endeavours, Rawcus has certainly won, closing with his future intentions “I have plans to move forward and monetize both of them.”
