Just when you thought KISS couldn’t get any worse with their shameless branding, the bar has been set lower. Long before record companies realised there was no money left in selling music, Kiss had mastered the art of licensing their brand to anything that would earn them a fast buck. Kiss are sluts – both in the corporate world and in the bedroom – as Gene Simmons claims to have slept with at least 4,600 women. No doubt he’s picked up a few nasty rashes along the way, but in his generosity, he offering fans the opportunity to know how it feels to scratch him.
Kiss are going to be featured on a New Mexico lottery scratchie game after gaming officials announced a licensing agreement this week, with New Mexico Lottery chief executive Tom Romero saying the scratchies which feature the band member’s painted faces as ‘instantly recognisable.’
The scratchies offer a prize of up to $US50,000 with the benefits (no doubt after Kiss’ hefty licensing fee is taken out) going to a New Mexico college tuition-assistance program.
