Following the recent success of their moody 80s post punk influenced single ‘Look Who’s Back’ Sydney post-rockers Hedge Fund are today premiering the video accompaniment to the single.
Directed and edited by William Colvin, the message behind the video is as explaied by Colvin “The song is about apathy and frustration. So what better symbol than the treadmill – a literal road to nowhere.”
“Running, for me, is an expressive act and it’s an addiction, a literal physical addiction. I need it, if I don’t run once every couple of days I start to go mental. But the treadmill takes everything worthwhile about running and cages it, commercialises it, industrialises it.”
It’s a stunningly shot clip for an equally as impressive single, if you like what you’re hearing be sure to pop by the band’s Facebook page for more info.
