Melbourne band Closure In Moscow have a bone to pick with Orange Leaf Yogurt, a frozen yoghurt company based in Oklahoma. They allege the company ripped off the artwork for their most recent album, Pink Lemonade, to use in a recent summer ad campaign.
As The Music reports, the band found out about the offending campaign via the band’s growing US fan base, who saw an ad in one of Orange Leaf’s stores. As readers can see below, the ad plugging the company’s new pink lemonade yoghurt is similar to the band’s Pink Lemonade logo, design by Parisian artist Stéphane Casier.
“On the face of it, Closure In Moscow have a strong case to be had against Orange Leaf,” the band’s lawyer, Yasmin Naghavi, told The Music. Meanwhile, the band’s management has stated that they are considering potential legal action against the company.
“We are considering legal action, obviously being an independent band and suing a US company is going to be very expensive… but it would be nice if they funded a US tour for the band to apologise!” a statement from Closure In Moscow’s management team read.
Closure In Moscow frontman Christopher de Cinque has also weighed in, telling The Music, “I guess it’s a testament to Stef’s killer work… He crushed it so hard that some cheeky slit in the design department of a company that has franchises all over the US thought it would be worth blatantly ripping off our album’s logo.”
“However innocuous it may seem to be on the surface, it’s something that both the band and Stéphane spent time, money and creative energy producing. Not for them to use for a frozen fucking yoghurt flavor, which was literally a flavor of the month! Not the sexy new figurative ‘literally’ either… LITERALLY.”
“I invite anyone living in the US that enjoys Closure In Moscow, to hit up Orange Leaf and tell them how naughty they’ve been, and that you think sponsoring our next US tour would be fair recompense. Heck… The cross-promotional material is already sorted!”
Meanwhile, Naghavi has detailed some of the similarities between the distinctive font used for the band’s album artwork and that used in Orange Leaf’s marketing campaign, including:
The downward swash for the letters P and K;
The upward swash for the letters N and K;
The “propping” of the K on the N and the M on the E;
The replacement of the O with a lemon;
General shape and embellishment similarities between letters E, A, D;
The replacement of the arm of the L to a swash;
Overall look and feel.
Image via The Music
