Between iTunes and Spotify, it’s easier than ever to get music nowadays. But Northlane have just gone ahead and upped the difficulty level. If fans want to hear their latest single, ‘Leech’, a cut from their latest album, Node, they’re gonna have to work for it.
Basically, the Blacktown metalcore outfit have created a scavenger hunt for their fans. They’ve scattered pieces of the track around and it’s up to fans to find all of the pieces and assemble them together in the correct order. In fact, a number of fans say they’ve already completed the challenge.
It’s no small feat either, because — and we may have forgotten to mention this — the band scattered the pieces around the biggest area possible – the internet. It all started when the hashtag #nl6633 started circulating last night.
Each social media destination bearing the hashtag had a different piece of the ‘Leech’ puzzle. Places where fans have found pieces and clues include Northlane’s own Facebook page, Reddit, a SoundCloud belonging to UNFD, and the official Rise Records Facebook page.
Fans have been collaborating via Reddit, using clues planted a month ago, which give away the correct sequence of the track. For some particularly crafty fans, it took just 12 hours to have the completed version of ‘Leech’.
The single is of course taken from the band’s forthcoming album Node, their first with new frontman Marcus Bridge, slated to drop Friday, 24th July. The band similarly announced the release of Node via a series of cryptic Twitter clues.
Northlane recently made headlines after the band made fans squirm and laugh with the “single most awkward interview ever“, really a brilliant sketch by US comedian Jarrod Alonge, with Bridge playing the part of frustrated frontman to perfection.
