It’s been a minute since we’ve seen one of Apple’s characteristically colourful and kinda sorta avant-garde advertisements. They’re normally a bunch of rapidly edited sequences plugging one of their products set to a choice cut from the iTunes store catalog.
Their latest marketing wonder involves the tech giant’s new Apple Watch, a bunch of very safety-conscious skateboarders, some ice-cream, and none other than Australia’s very own Tame Impala, with their Currents number ‘The Less I Know The Better’.
Tame Impala frontman Kevin Parker touched on his relationship with brands during a Reddit AMA back in May, revealing that “Up until recently, from all of Tame Impala’s record sales outside of Australia I had received… zero dollars.”
“Someone high up spent the money before it got to me,” Parker continued. “I may never get that money. Then Blackberry and some tequila brand or something put my song in an ad. Then I bought a house and set up a studio.”
During a recent interview with Mary Anne Hobbes on her BBC 6 Music show, Parker also called for fans not to “rag” on bands who sell their music to companies for advertisements as an alternative means of making a buck.
