As we reported earlier this month, shoegaze outfit Whirr recently learnt the hard way why you should never hand over the reins of your social media accounts to someone who simply cannot be trusted with them.

Now, it’s none other than Jack White’s own Third Man Records who are getting a lesson in social media management, having experienced a mass exodus of followers overnight thanks to an Instagram takeover from one of their signed bands.

As Stereogum reports, Detroit noise rockers Wolf Eyes will release their new album, I Am A Problem: Mind In Pieces, via Third Man later this week and the label promoted the record by giving the band access to their Instagram channel.

The band have been described as something of a strange fit for the label, as their noise metal style diverges significantly from the label’s traditional mix of rock and blues, leading many to wonder how old-timey vinyl enthusiasts would react to the group.

Well, we finally got a taste over the weekend when the band pretty much spammed the Third Man Instagram with ridiculous images and memes. As the Detroit Metro Times points out, Third Man’s followers weren’t very happy about the whole thing.

Just about every post resulted in threats to unfollow the account or statements of extreme annoyance, as well as questions about whether the account had been hacked. Wolf Eyes, meanwhile, seemed to be having a whale of a time.

According to the Detroit Metro Times, some 1,000 Third Man fanatics decided to rescind their allegiance to the label’s Instagram and possibly to the label. If you enjoy a great trolling, however, enjoy some the carnage below.

#audiosocialdissent #thirdmanrecords

A photo posted by Third Man Records (@thirdmanrecordsofficial) on

#audiosocialdissent #thirdmanrecords

A photo posted by Third Man Records (@thirdmanrecordsofficial) on

#audiosocialdissent #thirdmanrecords

A photo posted by Third Man Records (@thirdmanrecordsofficial) on

SORRY THE THIRDMAN ACCOUNT HAS BEEN RECLAIMED… ENDLESS APOLOGIES FOR THE ERROR IN JUDGEMENT #audiosocialdissent #thirdmanrecords

A photo posted by Third Man Records (@thirdmanrecordsofficial) on

GOT EMMMMM!! LIKE TRUMP AINT GOING NOWHERE BABY #audiosocialdissent #thirdmanrecords

A photo posted by Third Man Records (@thirdmanrecordsofficial) on

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