If you haven’t heard, Taylor Swift recently made her much anticipated return to Australian shores, though she’s hit a few speed bumps along the way. Even before she landed in Australia, Swift was battling environmental activists in New Zealand.
Then, fans in Sydney became incensed when her performance at ANZ Stadium didn’t feature any surprise special guests, a Tay Tay concert tradition that has become a staple of the pop singer’s most recent concerts.
However, we don’t think any of the controversy will be bothering Ms Swift any time soon. The Tampa Bay Times recently ran the numbers and had a look at how much a single Taylor Swift concert generates and it’s staggering.
Swift recently played a show at Raymond James Stadium, a multipurpose football stadium located in Tampa, Florida, which just so happens to be publicly owned, which means its financial data, such as income and expenses for a concert, is readily available.
Swift’s Halloween show at the stadium was, as expected, a sellout, drawing an incredible 56,987 fans to the venue. Swift received 100 percent of the ticket sales, which initially amounted to almost $4 million, including a $2.75 million guarantee.
However, according to the Times, at the last minute Swift’s production company also became the promoter of the concert, which means Swift would have seen even more money, since the final income from ticket sales was closer to $5.8 million.
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$843,947 of that was split between the Tampa Bay Sports Authority and Tampa Bay Buccaneers football team, who use the stadium as a home ground. Meanwhile, merchandise sales, a particularly lucrative area for Swift, brought in $40,784 in just one night.
Looking elsewhere on the balance sheet, food and drink sales amounted to another $244,626, whilst parking proved to be a surprisingly big money-maker. Swift’s Tampa performance netted $127,798 from dads and other chaperones parking their cars near the stadium.
Overall, this single Taylor Swift concert brought in about $6.2 million and the singer herself got to keep over $4 million of it. Whilst her Australian numbers are kept behind lock and key, one can safely assume they are similar.
