11 Feb 2016 / Greg Moskovitch
Mark Ronson Admits He’s Cashing In On Tame Impala With New Music Video
Whilst we’re all familiar with the ubiquitous ‘Uptown Funk’, for many of us in Australia it was a far bigger deal that UK super-producer Mark Ronson’s new album features two collaborations with Tame Impala frontman Kevin Parker.
Sure enough, the two tracks Parker sings on — ‘Summer Breaking’ and ‘Daffodils’ — are arguably the two biggest highlights of the album, with hazy vocals from Parker and some psychedelic lyrics courtesy of novelist Michael Chabon.
The two tracks have now been combined into a new music video directed by Theo Wenner, who as Rolling Stone notes, has photographed the likes of Adele, Miley Cyrus, Keith Richards, and many others and is noted for his naturalistic style.
The clip centres on model and Snapchat star Sarah McDaniel, who is shown on vacation in the tropics with her family. She then runs away with a boy she meets to explore the island and ends up at a night-time block party.
“This video is something that Mark and I have been discussing on and off for a year prior to making it,” Wenner told RS of the clip. “It came about in a very abstract way. We had long conversations just about color and times of day.”
Meanwhile, Ronson revealed that ‘Summer Breaking’ is in fact his favourite song on the Uptown Special LP and the clip was made to capitalise on the momentum surrounding Parker following the release of Tame Impala’s Currents.
“…seeing as Kevin and Tame Impala are so hot right now, we thought we could really make the most of this ‘hotness’ by making a video for not one but two of his songs from Uptown Special,” he told RS.
“Theo Wenner made a beautiful video that really captures (and goes beyond) what we were envisioning when Michael Chabon wrote those haunting lyrics.” Check out the clip, via Vevo, below.