Inspired marketing ploy or evidence of the supernatural? Either way, the only thing the internet seems to want to talk about right now is an alleged photo of a ghost that appeared during the latest leg of all-ages Aussie music festival Good Life.

After organisers shared a throwback image of the Good Life crowd on social media last week, Facebook user Matt Loxton couldn’t help but notice something odd in the pic – a ghostly figure standing to the right of the festival stage.

Fans immediately began speculating about just what the supposed apparition could be, with some adamant that the figure must be a ghost, others more skeptical, and others still pointing out that Mr Loxton is a DJ and producer associated with the festival.

Meanwhile, festival organisers claim to have launched their own investigation into the matter, taking to Facebook to confirm they are aware of the photo showing “what appears to be the ghost of a young girl holding a teddy and hovering on the roof of a building”.

“We have checked with the photographer who took the photo and the original image from the memory stick also shows the girl,” they wrote. “We have since spoken with the Brisbane Showgrounds who have revealed that ground staff refuse to go near one of the old warehouses after repeated sightings of a young girl.”

“It is rumoured a little girl named Lucy died at the site in the early 1900’s and has haunted it since,” organisers continued. “We will continue to investigate and bring you updates as more info comes to hand.”

Image via Nick Ricci / Facebook

Meanwhile, Facebook user Michael Gitsham has offered his own theory about just who the ghostly figure might be. “I know the story well from being in the RNA. The ghost who haunts the sheds was rumoured to be the daughter of Mr McConnel; the presidents daughter of the RNA,” he wrote.

“Lucy Jane McConnel. In 1908, when watching the fireworks display at the end of the Royal Exhibition on the final night; she stood to get a better view with her teddy in her hand, then a gust of wind caused her to loose her step. She fell to her death down the roof. She was just 8 years old.”

“To this day, she haunts the sheds, playing tricks on those who enter at night, a little girls voices can be heard playing and climbing the roof retaking her steps towards her death. I was told about this from one of the past board members who was head of the stewards at show.”

So is this all just a marketing ploy by the organisers of Good Life Festival? We’re going to go with ‘probably’. But has it worked to draw more attention to the festival. You bet. Check out Good Life’s original Facebook post below.

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