Most bands have to struggle for years before they get any national attention and it takes a lot of good fortune to have your song featured in ad, especially in an age when film and television syncs are a prime revenue source.
But Janey, a newly formed Newcastle band, hit a bullseye on their first try. As the Newcastle Herald reports, their catchy single ‘Today Could Be The Day’ is featured in the background of airline Jetstar’s newest ad campaign.
Janey’s Sarah Otto wrote the song with Lindsey Jackson, a Sydney-based songwriter and producer. The song was one of a handful Otto penned for Native Tongue Music Publishing, an independent Australian songwriter agency.
Otto, who normally makes her living as a music teacher on the Central Coast, formed Janey with her brother Billy and Canberra drummer Daniel Faber, recording the tune which subsequently reached Number 28 on the iTunes alt chart.
After sharing some of the songs she’d written with her brother, Otto was encouraged to form a band and perform the songs live. Janey, named after Otto’s middle name, played their debut show at The Entrance Ocean Baths clubhouse in February.
“This is going into new territory. It’s fun,” Otto, who normally pens Christian and folk music, told the Newcastle Herald. “We knew in the back of our heads we were writing for a publisher… It’s a different headspace.”
