How could they have thought this was a good idea? Perth’s Brass Monkey Hotel hosted a frat-themed party and in keeping with the theme, hung a bunch of large, sexist signs out the front of the pub.

As Perth Now reports, the signs sported such charming slogans as “We teach her morals, we’ll teach her oral”, “We want your freshmen daughters”, “MILFs and DILFs welcome” and “daughter drop-off point”.

Obviously there was massive backlash and the venue quickly issued a mea culpa, reading: “We have been contacted by concerned people from the WA community regarding banners that were placed on the exterior of our venue today for an upcoming Frat themed party.

“The team meant no offence or harm to anyone by the messages written on these banners and can see how they are inappropriate. These banners have now been taken down and will not be put up again.

“The team at the Brass Monkey Hotel would like to apologize for any one affected by these messages and hope that you have a great New Years.”

Mechanics’ Institute Small Bar, which happens to be across the road from the Brass Monkey, attacked the pub for their sexist sloganeering, hanging their own sign saying ‘Women Are Amazing’, and writing on Facebook: “We normally don’t like to comment on other bars and their doings,” Mechanics’ Institute wrote on Facebook. “But we thought we should hang our own banner in contrast to the stupidity across the road.”

Read their message in full, below.

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine