Polished off that bottle of AC/DC Cabernet Sauvignon yet? Fear not, because legendary rock band KISS have announced official KISS-branded wine and beer. Famously sober, Gene Simmons and cohort Paul Stanley launched the band’s partnership with Rewine, who have already released the wine onto the European market, with the beer to follow later in the year.

“We wanted wine and beer unique to KISS and we got it. This stuff will set your taste buds on fire,” enthused Stanley, in a statement that might draw into question the teetotaller’s understanding of what a good drink is. Simmons pointlessly added: “If you love beer and wine, this one is for you!”

Anyone who has ever had the good fortune to watch Gene Simmons Family Jewels will be familiar with the KISS frontman’s humble adoration of cash money; the only surprise here is that it took the band so long to release alcoholic products into their incredible shopping cart of merchandise.

While this from any other band might prompt a humorous look at “out there” recording artist merchandise (Barbara Streisand’s thermal dog hoodies or Bill Wyman’s infamous endorsement of metal detectors, for example) the I Was Made For Lovin’ You stars, whose fans are world renowned as the KISS Army, have such a prolific merchandising arm that they are surely peerless.

KISS-approved “puzzle cubes” (essentially Rubiks cubes with the band members faces emblazoned on each side), lycra cycling shorts (why?), Christmas ornaments, light switch covers, personal cheque books and (of course) condoms are just a small sample of the KISS merch cannon, not to mention, incredibly, cremation urns and caskets. Wow.

Check out our slideshow of the most bizarre and outrageous band merchandise ever

Get unlimited access to the coverage that shapes our culture.
to Rolling Stone magazine
to Rolling Stone magazine