Advertise On Tone Deaf


Introducing Tone Deaf

Founded in 2009, Tone Deaf is one of Australia's leading sources for news and commentary on local and international music, the music industry, and music culture.

With more than 400,000 unique visitors a month, Tone Deaf is providing thousands of Australians and international visitors with breaking news, and in-depth analysis of events.

Our readers are highly engaged with our content, visiting on average 6 pages every time they visit, and across the month we average 1.5 million pageviews in total.

Get In Touch

To find out more information about advertising options please contact Nick Lynagh.

Email: nick.lynagh@tonedeaf.com.au
Phone: (03) 9514 4559

Please Note: We do not sell directly to corporate clients (non-music industry), who should contact VICE Media to obtain a quote and make a booking.


Our Readership

12,000+

Daily Aussie Visitors

400,000+

Monthly Aussie Visits

1.5 Million +

Monthly Aussie Pageviews

2:20

Avg. Visit Duration

280,000+

Monthly Aussie Visitors

550,000+

Monthly Worldwide Visits

2.2 Million +

Monthly Worldwide Pageviews

6.6

Avg. Pages Per Visit


Readership Demographics

  • Location
  • New South Wales
  • Queensland
  • South Australia
  • Victoria
  • Western Australia
  • Total Visits
  • 31%
  • 14%
  • 6%
  • 42%
  • 7%

  • Age Range
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+
  • Total Visits
  • 25%
  • 45%
  • 19%
  • 7%
  • 4%

  • Gender
  • Male
  • Female
  • Total Visits
  • 60%
  • 40%


Some Of Our Clients

Some of our clients

Social Media Reach

Tone Deaf readers are highly engaged with our content, and visit from a variety of sources, including from our social media accounts which are frequented regularly by Australians hungry for up to date music analysis and news.

40,000+

Facebook Likes

12,000+

Twitter Followers

200,000+

Weekly Reach Across All Social Media Channels


Daily Tucker Bag Newsletter

Tone Deaf’s Tucker Bag newsletter brings Australia’s leading music news, reviews, and analysis to the email inboxes of music fans and the Australian music industry every weekday.


18,000+

Subscribers

5 Times

A week


Hand crafted, our editors select the best music news, features, interviews, columns, reviews, photo galleries, videos, and competitions from that day on Tone Deaf.

The newsletter is extremely popular and a great way to reach the music industry who read it religiously, and the wider music community of fans who use it to keep up with all the latest updates and happenings.

Newsletter Banner Prices

  • Position
  • Banner
  • Size
  • 600px x 200px
  • Cost
  • $200 per insert

Tucker Bag

Why Choose Tone Deaf

  • Guaranteed Impressions: We sell our advertising on week rotations. We guarantee your advertisement will be seen at least 20,000 times across that week as a minimum, however we don't put a cap on your impressions so depending on demand and traffic you could receive a lot more impressions for no extra cost.

  • Australian Eyeballs Only: We only serve your advertisement to Australian visitors, maximising your impact in the markets with the people you're actually trying to reach.

  • Comprehensive & Transparent Reporting: Every advertising booking with Tone Deaf receives a comprehensive report of the success of the campaign, so that you have all the tools you need to assess what components of the promotion worked best.

Website Advertising Placements & Pricing

We have a range of advertising options and prices to suit almost any budget.

Please Note: Prices do not apply to corporate clients, who should contact VICE Media to obtain a quote and make a booking.

Display Banner Prices

  •  
  •  
  •  
  •  
  •  
  • Position
  • Billboard
  • Island
  • Half Page
  • Spot
  • Size
  • 960px x 150px
  • 300px x 250px
  • 300px x 600px
  • 640px x 80px
  • Impressions
  • 20,000
  • 20,000
  • 20,000
  • 20,000
  • Cost
  • $300 per week
  • $250 per week
  • $400 per week
  • $100 per week

Wallpaper Prices

  •  
  •  
  •  
  • Rotation
  • Normal
  • High
  • Size
  • 600px x 1000px
  • 600px x 1000px
  • Impressions
  • 20,000
  • 40,000
  • Cost
  • $700 per week
  • $1200 per week

Ad slots

Website Takeover Price

The website takeover is our highest visibility advertising option for campaigns. All ad units are synced and display as a block at the same time across the billboard, island, and wallpaper for maximum impact.

  •  
  •  
  •  
  •  
  • Position
  • Wallpaper
  • Billboard
  • Island
  • Size
  • 600px x 1000px
  • 960px x 150px
  • 300px x 250px
  • Impressions
  • 40,000
  • 40,000
  • 40,000
  • Cost
  •  
  •  
  • $2000 total

Takeover Ad slots

Get In Touch

To find out more information about advertising options please contact Nick Lynagh at nick.lynagh@tonedeaf.com.au or call (03) 9514 4559.