Why Advertise On Tone Deaf?

Tone Deaf is a great way to access the elusive AB demographic – chock full of trend setters, musicians, music fans, beautiful people and music scene movers and shakers.

  • 80,000 Unique p/month
  • 700,000 Pageviews p/month
  • 9:18 mins Average Time

The Tone Deaf Audience


Music Fans

Music fans and music identities (including musicians and music industry figures) aged 18 - 40 who love live music and are constantly out seeing bands and partying. These media savvy music scensters like to be first to know what is hot around the world and want to know where they can get it in Australia. What's more, this market segment actually still sees the value in buying music - both digitally and in CDs, vinyl and collectables.

Trendsetters

Male and females aged 18 - 35, who regularly attend a wide range of parties, launches, openings and nightclubs. These social enthusiasts are well-informed event seekers on the most desirable mailing lists, and are particularly media savvy, following (if not creating) trends and directions. They pay close attention to music trends as means of keeping their finger on the popular culture pulse.

Students

Males and females, aged 18 - 24. These social creatures attend local hotels and nightclubs weekly for social reasons (and any other excuse they can come up with), usually seeing some form of live music monthly.

Rack Rates (Music Industry Clients Only)


  • Position
  • Leaderboard
  • Billboard
  • Island
  • Newsletter
  • Page Takeover
  • Text Bar
  • Size
  • 728px x 90px
  • 960px x 150px
  • 300px x 250px
  • 550px x 90px
  • 600px x 1000px
  • 120 Characters Max
  • Format
  • Flash or Gif
  • Flash or Gif
  • Flash or Gif
  • Gif Only
  • Gif Only
  • Text Only
  • Cost
  • $250 per week
  • $300 per week
  • $250 per week
  • $175 per insert
  • $1000 per week
  • $75 per week

Reporting


All advertising booked on Tone Deaf is backed up with comprehensive reporting which provides full details of ad impressions or mail out numbers, ensuring high Return On Investment and cost effective CPM in a client's media spend.

Contact Us


We are happy to discuss any alternatives to the options listed and pride ourselves on sponsorship flexibility and satisfaction. To obtain a quote, discuss your options, or book in a campaign please email Nicholas Jones on nicholas@tonedeaf.com.au

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