Advertise On Tone Deaf

3.6 million

Monthly reach across platforms

30,000+

Comments, likes, & shares weekly

1,107,000

Network followers & subscribers

Founded in 2009, Tone Deaf has become one of Australia’s largest and most trusted online music publications.

Since then we’ve published over 24,000 articles, which 7.3 million Australians have read over 53 million times.

We’re insightful, at times controversial, but most importantly fierce champions of local Australian music and the scene that supports it.

Nearly 2.5 million Australians read Tone Deaf at some point during the year, about 10% of the total population of the country.

Get In Touch

Nicholas Jones
Email nicholas.jones@tonedeaf.com.au or call (03) 9514 4559

Get A Quote For Your Campaign

Our Audience

Age

The average Tone Deaf reader is below the age of 34, full or part-time employed, and enjoys going to see live music at least twice a month.

30%

18-24

40%

25-34

17%

35-44

13%

45+

Location

Tone Deaf readers are concentrated in the major capital cities across the country, mostly mirroring the population of Australia along the east coast.

38%

VIC

29%

NSW

18%

QLD

8%

WA

7%

WA

Gender

Tone Deaf readers are concentrated in the major capital cities across the country, mostly mirroring the population of Australia along the east coast.

60%

Male

40%

Female

Trusted By The Best In The Business

With over 6 years experience in the digital marketing space for music in Australia, Tone Deaf has worked with the biggest and best in the business.

Some of our clients

Our Platforms & Reach

tonedeaf.com.au

110,000 Australian readers weekly
700,000 pages read monthly

Tucker Bag

20,000 national subscribers
Delivered to your inbox at lunchtime every weekday

Facebook

2.9 million weekly reach on all content
375,000 weekly engagement on posts

Ibis Play

1 million + followers across social media
64 hotels across Australia

Instagram & Twitter

24,000 followers
320,000 impressions on content monthly

Facebook Video & Youtube

400,000 weekly video views
37 seconds average view time

Why Choose Tone Deaf

  • Guaranteed Impressions: We sell our advertising on daily rotations. We guarantee a minimum reach your advertisement , however we don't put a cap on your each so depending on demand and traffic you could receive a lot more eyeballs for no extra cost.

  • Australian Eyeballs Only: We only serve your advertisement to Australian visitors, maximising your impact in the markets with the people you're actually trying to reach.

  • Comprehensive & Transparent Reporting: Every advertising booking with Tone Deaf receives a comprehensive report of the success of the campaign, so that you have all the tools you need to assess what components of the promotion worked best.

Get In Touch

Nicholas Jones
Email nicholas.jones@tonedeaf.com.au or call (03) 9514 4559