Media Kit & Advertising Information
Introducing Tone Deaf
Founded in 2009, Tone Deaf is one of Australia's leading source's for news and commentary on local music, international music, the music industry, and music culture.
With more than 165,000 unique visitors a month, Tone Deaf is providing thousands of Australians and international visitors with breaking news, and in-depth analysis of events.
Our readers are highly engaged with our content, visiting on average 6 pages every time they visit, and across the month we average 1.5 million pageviews in total.
The Latest Numbers
These numbers have been audited by Effective Measure
Visits
- Australia: 190,000 per month
- Worldwide: 240,000 per month
Pageviews
- Australia: 1.2 million per month
- Worldwide: 1.6 million per month
Readership (Unique Browsers)
- Australia: 120,000 per month
- Worldwide: 165,000 per month
Engagement
- 2:20 average visit duration
- 6.6 average pages per visit
So Who's Actually Reading?
Where They're From
- 75% Australia
- 42% Victoria
- 31% New South Wales
- 14% Queensland
- 7% Western Australia
- 6% South Australia
Demographics
- 52% Male, 48% Female
- 39% between 18 - 24
- 35% between 25 - 34
- 12% between 35 - 44
Engagement & Social
Tone Deaf readers are highly engaged with our content, and visit from a variety of sources, including from our social media accounts which are frequented regularly by Australians hungry for up to date music analysis and news.
- 23,000 across social media such as Facebook and Twitter
- 70,000 reach of Australians on social media per week
Some Of The People Who've Advertised On Tone Deaf
Pricing & Advertising Placements
We have a range of advertising options and prices to suit almost any budget - including traditional banners, newsletter placements, editorial, social shouts outs, and more.
Below are our rack rates for music clients. These rates apply to any working in music, such as managers, agents, bands, labels, music services, promoters, venues etc..
We sell our advertising on week rotations. We guarantee your advertisement will be seen at least 10,000 times across that week as a minimum, however we don't put a cap on your impressions so depending on demand and traffic you could receive a lot more impressions for no extra cost.
Please Note: Prices do not apply to corporate clients, who should contact Populace Media to obtain a quote and make a booking.
Web Advertising Options
- Position
- Billboard
- Island
- Wallpaper
- Text Bar
- Size
- 960px x 150px
- 300px x 250px
- 600px x 1000px
- 120 Characters Max
- Format
- Flash or Gif
- Flash or Gif
- Gif or Jpg
- Text Only
- Cost
- $300 per week
- $250 per week
- $1000 per week
- $50 per week
Tucker Bag (Newsletter) Advertising Options
Below are the rack rates for our newsletter, sent to over 14,000 music lovers daily. If you purchase any of our web advertising options, you can upgrade to include a newsletter banner for only an extra $50 per insert, a 50% saving over the normal rack rates.
- Position
- Banner
- Mon-Thu Takeover
- Fun Friday Takeover
- Size
- 600px x 100px
- 600px x 400px
- 600px x 400px
- Format
- Gif or Jpg
- Gif or Jpg
- Gif or Jpg
- Cost
- $100 per insert
- $400 per week
- $650 per week
Options For Charities & Not-For-Profits
Here at Tone Deaf we believe in the concept of giving back. A lot of people have helped us out when we were building the website, and helped out in the early days as we were just finding our feet.
A few years on we now believe it's appropriate to help out others looking to make a difference by setting aside some of our advertising inventory for charities, causes, and not-for-profits - provided free of charge.
Some previous organisations that have been part of our charity program include Tunes For Change, Save The Annandale, Sacred Heart, Music Victoria, PBS FM, Community Cup, and more.
Unfortunately we can't give free advertising to everybody who applies due to limited spots, but if you or your organisation would like more information please get in contact with Sarah Guppy with details about who you are and what you'd like to promote.
Get In Touch
To find out more information about advertising options please contact Sarah Guppy at sarah@tonedeaf.com.au or call (03) 9521 7447.
Please Note:We do not sell directly to corporate clients (non-music industry), who should contact Populace Media to obtain a quote and make a booking.
