Intro: Mog is a relatively new entrant into the streaming fray. Launched in June, Telstra – in partnership with the American company – might be a little late to the party, but they’re a serious competitor in this battle with a large music library and a complete lack of ads, even at the free level.
Music Library – 4/5: MOG brags to have around 16 million tracks, which puts it right up next to Spotify in terms of the sheer size of its catalogue. It’s the only streaming service that is currently competing with the Swedes on that level, and much like Spotify was fairly comprehensive. A few local artists were the only noticeable gaps in an otherwise impressive library. From Public Enemy to Pet Shop Boys. Even Neutral Milk Hotel and the entire Star Wars soundtrack series!
Design – 2/5: With a dark grey background and a retro inspired red logo, the website is simple with everything accessible from its homepage. The front splash allows you to sift through new releases, editor’s picks and the most played tracks and artists from their library. Images of small album artwork are the only distraction from an otherwise minimalist grey background.
Functionality – 3/5: At this point in time, there’s nothing else to do on MOG but listen to the music. They certainly make it easy with a swift and comprehensive search function to find the artist and song that you’re looking for. Like most, you can make your own playlists, but without a social media element, interactivity or any other functions at all – it’s pretty spartan.
Price – 4/5: The free trial may only last for 14 days, but at least they let you try all the premium features while you’re at it. You’ll be streaming like a pro, but only for a brief time. At $6.99 a month you get the ‘Basic’ package, which as it’s aptly titled is just that: the basics. Premium comes in at $11.99 a month, where you get the whole shebang; access for computer and mobile, with offline listening included as well.
Limitations: MOG might have a great music catalogue, but with zero interactivity or extra features, it’s better suited to the purists. But don’t be surprised if they rectify this in the future as their counterpart in the states, MOG Music Network, has all the bells and whistles that you would expect from a music themed social media network. Not including these features early in on the game is a huge opportunity missed, especially given MOG’s competitors offer such features at a similar price.
The edge: Streaming music at 320 kbps, MOG has chosen higher quality sound as their springboard towards tackling their competition. While other services have focused their efforts on special features, sound quality is something that most haven’t picked up on. It’s so good, it’ll be just like 3D TV, except it’s not 3D and it’s not TV… Look it’s better ok?
The verdict: 3/5
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