Time Is Running Out For New Aussie Music Festival After Promising Big Things
Imagine a one-day festival with a killer lineup of classic rock acts large enough to draw 100,000 concert-goers, on top of that, what if this was the festival’s inaugural appearance and all proceeds went to charity? Sounds pretty swell, right?
The organisers behind the brand new One Great Night On Earth are planning to do just that, launching a brand new live music event which, according to the festival’s website, is ”to be held annually on private land in regional Victoria”.
Additionally, the event was conceived as “an initiative to raise funds for the charity, Fine Green Paddock, whose purpose is to help regional Australians whose lives and livelihoods have been devastated by natural disaster.”
It all sounds like a splendid idea on paper, with organisers estimating a $16 million intake, with 100% of the proceeds being distributed to those in regional Australia who are most in need, and last April the festival was making quite the rumble in the media about its launch.
But despite a team that included representatives from Fine Green Paddock, a legendary director handling production, and the requisite team of producers and media directors – the festival had no confirmed lineup, venue or even many concrete details – except the firm promise that it would be going ahead on the 1st of December.
A date that is now a mere 15 weeks away, and we’re still yet to see the lineup materialise.
But project director and founder of Fine Green Paddock, Lyndel Moore, is adamant the festival will still run as planned, with twelve hours of entertainment performed in front of an expected audience of between 80,000 – 100,000.
You wouldn’t know that from the event’s official Facebook page though, which has a severe lack of information on the festival and has instead been busy posting multiple clips of vintage acts like Led Zeppelin, Creedence Clearwater Revival and David Bowie.
Recent activity though, sees organisers responding to the various questions whether the festival was still running for its touted December launch – if at all, especially given that date is fast approaching.
FasterLouder points out that several responses to the inquisitive queries declare that One Great Night On Earth “is still very much on track”, telling fans “if you can be patient a little longer, I am sure you will be pleased with the outcome.”
While the organisation and infrastructure for a festival is extremely important (just look at Supafest, Heatwave, Blueprint et al.), ticket sales live and die by the lineup – and despite promises of a “12 hour format that’s CHOCKERS with great acts,” there has been zero confirmation on any acts booked for the festival.
Its doubly worrying when you take into account that the lion’s share of the major players of Australia’s festival season have already announced their own billing.
Yesterday, Meredith Music Festival announced its Primal Scream-headed lineup for its December showing, while the ticketing frenzy for Falls Festival’s meaty New Years lineup caused a website meltdown.
Add to that the fact that the big league festivals – the likes of Soundwave, Big Day Out and Australia’s reborn All Tomorrow’s Parties – have all announced their acts well ahead of their early 2013 appearances, and all events happening after One Great Night On Earth’s proposed December date.
Not only that, they’re all established organisations with well-oiled marketing, promotion and brand recognition that are equally scrambling for a share of the festival pie, yet here’s a brand new player to the scene looking for a (sizeable) slice of the action.
It's been fun riding the emotional rollercoaster over the last year as the festival market in Australia continues to go through huge changes. Once proud festivals are gone and only a few are left to pick up the pieces.
We take a look back at the last 12 months and have a look at the carnage left behind as festival after festival is postponed, cancelled, or simply vanishes.
We could go on for hours with theories on why the market has been so volatile but we believe the words of Yosemite Sam probably sum it up best when he said 'This town aint big enough for the both of us'. Watch this slideshow »