Today in our modern little world, it’s getting harder and harder for bands to find a great name. Each day there are new acts being founded, and each day another good band name gets snatched away. But by what measure is the effectiveness of a band name determined? By Googling them of course! We’ve spent the day Googling left, right and centre, and compiled a list of some of the most search-engine-proof band names in the business. Also all power to any artist named Lizzy Grant who can remain visible through the barrage of Lana Del Rey media and fandom out there. We salute you... whomever you are.
If you’re a fan of Australian electronic artists Surfing, you’re going to be in for some disappointment when you spend your own time surfing the net for any info on them. Unless you’re looking for great value surfing lessons on your trip to the Gold Coast this summer, it’s a struggle to find anything about these electro cool kids. Save yourself the fifty pages and stick a ‘band’ behind their name before you click search.
The Canadian collective have been around for over a decade and have just released their sixth studio album, The North, but even they have to play second fiddle in the world of Google. The first result is of course “star”, you know, that massive luminous sphere of plasma held together by gravity? Unfortunately this is a problem they will never overcome, leaving each of us with the unthinkable task of scrolling down the page to find the band’s MySpace link.
While we don’t know much about them, we do know they exist, and it’s no thanks to Google. It’s virtually impossible to find anything about Frances’s ‘About’, with a name that is so generic, typing the words ‘band’ or ‘music’ or even ‘cups’ will give you more information about the latter word than the band.
∆ (Alt - J)
British alternative indie pop troupe ∆ are named after the unpronounceable symbol produced from typing Alt - J on a Mac. Going by that triangle, it makes them especially hard to search for, with Google refusing to accept searches consisting only of symbols. This year the group is one of the favorites to win the Mercury Prize and we sure hope the judges can find them on the internet! They should be fine, we’re sure they sent a CD or something.
Having played Coachella earlier this year, and currently touring the UK, Erika M Anderson is an emerging talent whose popularity is reaching new heights, with zero thanks to her name though. Her initialized stagename EMA leaves little impression on Google with the Education Maintenance Allowance, Emergency Management Australia and European Medicines Agency clogging up the interwebs. There is however a timid little spot in the centre of the first page linking you to her Wikipedia page. But don’t blink. You’ll miss it!
Being named after a place is always a trap (as Townsville’s The Middle East found during their early years), and as Lower Plenty have found, sharing your name with a suburb of Melbourne has its drawbacks. The band is Google-able, but you’ll have to plow through local real estate, weather and of course, osteopathy links to get there.
As the material used in the fabric hook-and-loop fastener, Velcro is excellent - it is not however, a brilliant band name to be searching for. Just try to search Velcro band, we dare you. Even so, the Melbourne band are making waves with their new seven track EP, Wagga Wagga. It’ll take you a few pages to find, but look hard enough and you shall be rewarded with some sweet tunes.
It’s easy to get sidelined when searching for Australian outfit, Harmony. What with links to Harmony remotes, Harmony day and online dating through eHarmony all staring you in the face. But before you look for the love of your life online you may want to filter the search by adding their location. “Harmony, Melbourne” will narrow the search and take you directly to their Bandcamp, resulting in harmony for us all.
In our second band named after a place, Victorians Turvey Park share their name with a Sydney suburb. Googling will turn up countless results of local schools, churches and even maps of the area. If you thought these were images of the band I’m afraid you’ve been misled. Why not instead try adding the name of their album Cat Scan into the mix? You’re sure to have better luck.
Another homegrown band that’s playing the location name game, Iowa are also incredibly tough to find online. Sharing a name with an American state does not work to the band’s advantage. With their debut album Never Saw It Coming released earlier this year, you’d hope someone is actually finding this new record. Most will end up landin on Slipknot fan pages or info about the State University’s football team, the Hawkeyes.
Trying to find this Sydney electronic duo from the Blue Mountains involves trawling through a vast array of information regarding your best local fishing areas and some possibly useful tips to get the catch of the day. To help you out in your journey through pages and pages of fishing trips, try adding some extra letters and searching for ‘Fishinggg’ instead. Why? Because it works, that’s why!
Nothing. Absolutely nothing. When have you ever typed anything into Google and not received something. Hell, how do you even pronounce that? Turns out these punctuation enthusiasts, a dance-punk act originally formed in Sacramento, aren’t just content with a name that makes any sense; the band members furthered the confusion by insisting the pronunciation of the name can be any monosyllabic sound, repeated thrice. Most have settled though for chk chk chk.
Originally named Perpetual Crush, this 5-piece then decided that would just be too easy to find online, later renaming themselves to Friends. Because you know, everyone likes having friends. But then there’s THE Friends. As in Joey, Chandler, Ross, Rachel, Phoebe and Monica American sitcom Friends; and unless you want their alarmingly aged faces reminding you that the 90s were indeed 20 years ago, we’d suggest narrowing down your search.
Taking things from inconvenient to downright frustrating was the decision for this Vampire Weekend/Ra Ra Riot offshoot to name their debut LP, LP. Thankfully, there is plenty to keep you busy as you trawl the internet in serach of Rostam Batmanglij and Wes Miles’ side-project, with plenty of Discovery Channel links, histories of the long play record, and Daft Punk’s sophomore record populating a Google search for this band.
If you’re looking to reminisce about the good old days when the San Franciscan band still existed, you might be in store for quite the risky Google search. While it’s definitely not a good idea to switch over to an image search if you’re at work, the band does make a brief appearance mid-way through the first page of the web results. Not helping the cause is the recent popularity of the new HBO drama of the same name, which now occupies the first three results. Maybe Christopher Owens will choose a more practical moniker now that they’ve split, but somehow – we think that’s unlikely.
Local Aussie band Songs make fun, upbeat and fuzzy garage rock and also seem to love to greatly annoy fans with their broad and definitely ungoogle-able band name. Those brave enough to delve into the serach engine will be confronted with over 1.5 billion results with no local Aussie band in sight. If you’re not up to the challenge and save yourself the hassle - here’s their website: http://www.songsband.com.au
Alex Ebert went from one extreme to the other after going solo last year. Googling Edward Sharpe and the Magnetic Zeros proved to be a breeze, but after choosing to perform under the ambiguous solo moniker of ‘Alexander’, the frontman gave fans the unenviable task of scrolling through pages of films and historical figures before finally finding Ebert’s solo work.
Dubbed ‘The Un-Googleables’ by many amongst the press, the theatrical London-via-Melbourne rock band decided to drop the square brackets around their name recently, only serving to increase their Google difficulty to practically impossible. As you’ve probably worked out by now, add ‘band’ to the search if you want any chance of finding them.
Indie darlings Real Estate really aren’t doing themselves any favours with chosen band name, having to compete with an array of actual real estate businesses for a prime Google position. Unless eager fans are also keen on purchasing a new home, they may well have given up before finally finding the band’s Wikipedia page on the third page of results.
Although achieving widespread fame with the pop-rock ballad to end all pop-rock ballads, ‘Drops Of Jupiter’, but the Californian act with a name as generic as their music still prove to be a highly difficult bunch to Google. Although they do provide fans with the chance to check their local timetables while they’re on the search for the American rockers.
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